Marketing

Social Publishing

Connected accounts, post scheduling, and per-network publishing rules.

What it is

Social Publishing covers four platforms — LinkedIn, Facebook, Twitter/X and Instagram. Every post carries the platform, the connected account it went out from, its text, any media and hashtags, a visibility setting, a status, and — once the platform reports back — an engagement summary of likes, comments, shares and views.

Connecting an account

Each platform is connected separately, per brand, through Connectors — an OAuth flow that produces a connector you can test, refresh, or disconnect independently of any other account. How many accounts you can connect is governed by your plan's entitlements.

Two ways to publish

Direct compose
Workflow step
Where
A connected account’s own detail page
A social post step inside a campaign workflow
Accounts at once
One
Several, per platform
Timing
Immediate
Immediate or scheduled

Direct compose is the fast path for a single post right now — for LinkedIn, it takes the post text, a visibility (public, connections, or logged-in members), and an optional article link, image, or video. A workflow's social post step is built for scale: it selects one or more connected accounts per platform, and its editor enforces that platform's character limit as you write.

Status and tracking

  1. 1

    Draft

    Saved but not yet sent to the platform.
  2. 2

    Scheduled

    Queued through a workflow for a future time.
  3. 3

    Published

    Live on the platform — carries the platform’s own post id and URL.
  4. 4

    Failed

    The platform rejected or could not accept the post; the error is recorded on the post.

Note

All Social Posts aggregates every post across platforms and statuses, with totals by platform, by status, and combined engagement — so you don't have to check each connected account separately.
Screenshot pending — Post statistics cards broken down by platform and status
Aggregate stats across every connected account.

Related

New to social publishing? Start with the Publish your first social post guide. Scheduled and multi-account posting is built on the same node canvas as Campaigns.