Campaigns

What it is

A Campaign is a container with a title, an objective, a duration in days, and a target audience — primary, secondary, or both. It can optionally carry a business-goal horizon (short/mid/long term) and a list of the user needs it addresses. On its own a campaign does nothing — the work happens in the workflow(s) you link to it.

Audience lists (segments)

Marketing Lists (the Segment model) hold the leads a campaign reaches. A list is either dynamic or static:

A list reports its own member_count, plus a breakdown of how many members matched the filter versus were added manually. The same lists are reused as the audience for email campaigns.

Campaign lifecycle

1. 1

   Draft

   The default status when a campaign is created. Nothing is running yet.
2. 2

   Active

   Launching a draft campaign moves it here — its linked workflows can now act.
3. 3

   Paused / Resumed

   An active campaign can be paused, then resumed later without losing its configuration.
4. 4

   Completed / Archived

   An active campaign can be marked complete when its work is done; a campaign can be archived at any point except once it is already completed or archived.

Linked workflows

Each campaign can have one or more linked workflows — a content workflow or an email_nurture workflow — built as a node canvas. Nodes include a trigger, content, send, wait and condition steps, plus steps that update a lead, add or remove list membership, post to social accounts, or call a webhook; edges between nodes can carry their own condition. The campaign's workflows_count reflects how many are attached.

Related

New to campaigns? Start with the Launch your first campaign guide. For dedicated email sequences with sending, deliverability and per-recipient tracking, see Email Campaigns.